Whole Foods Is the Most Beautiful Place in America

By Eve Fairbanks, The Washington Post, November 26, 2014

Every time I return home to America from where I live in Kenya, I make a pilgrimage to a Whole Foods. I think this instinct is common among expatriates, particularly those of us who live not in France or Italy but in places where food markets are a chaotic experience. It’s not a conscious decision — “visit Whole Foods” never figures on my home to-do list — but an almost animal yearning, like the corporeal calling of an elephant to trek hundreds of miles over rocky terrain to a particular field to die. My yearning to go to Whole Foods is a longing to experience beauty.

To me, upscale food markets are now the most beautiful places in America. Hear me out. To experience them this way you have to go without a wallet. The possibility of making an actual purchase pollutes the experience (and injects you with a dose of self-hatred when you realize you can’t afford a single heirloom tomato anyway).

Without cash, though, a chi-chi food market like Whole Foods becomes a temple to pure loveliness. Read more ...